1) The key to making money in stocks is not to get scared out of them.
2) There’s no shame in losing money on a stock. Everybody does it. What is shameful is to hold on to a stock, or worse, to buy more of it when the fundamentals are deteriorating.
3) Behind every stock is a company. Find out what it’s doing.
4) Owning stocks is like having children — don’t get involved with more than you can handle.
5) Know what you own, and know why you own it.
6) Average investors can become experts in their own field and can pick winning stocks as effectively as Wall Street professionals by doing just a little research.
7) All the math you need in the stock market you get in the fourth grade.
8) If you’re prepared to invest in a company, then you ought to be able to explain why in simple language that a fifth-grader could understand, and quickly enough so the fifth-grader won’t get bored.
9) Never invest in any idea you can’t illustrate with a crayon.
10) In the long run, it’s not just how much money you make that will determine your future prosperity. It’s how much of that money you put to work by saving it and investing it.
11) The natural-born investor is a myth.
12) As I look back on it now, it’s obvious that studying history and philosophy was much better preparation for the stock market than, studying statistics.
13) During the Gold Rush, most miners lost money, but people who sold them picks, shovels, and tents made a nice profit.
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